BioTechUSA Group is the new global partner of FC Barcelona

Following the signing of the agreement, BioTechUSA Group will support the men's and women's soccer teams with various products and know-how

FC Barcelona and BioTechUSA Group have signed a partnership agreement that sees the sports nutrition company become the club's new global partner in the sports nutrition category. The club has always been looking for an internationally renowned partner that carries out its distribution on several continents and, like them, represents the highest level of innovation. BioTechUSA Group will be supplying world-class nutritional supplements to players in the coming years to maximise their performance.

From left to right:Bálint Lévai, CEO and co-owner of BioTechUSA Group, Juli Guiu, Vice President of Marketing at FC Barcelona, and Balázs Lévai, Head of Sales and co-owner of BioTechUSA Group.

The Hungarian-based company is one of the largest manufacturers and distributors in Europe and its portfolio is available in more than 100 countries. With its premium products and 30 years of professional experience, BioTechUSA Group wants to help people live healthier and more active lives. It works with more than 250 professional athletes, brand ambassadors and a number of internationally renowned sports clubs who inspire and set an example for millions of people through their lifestyle and sporting achievements.

FC Barcelona is considered the largest multi-sport club in the world and will celebrate its 125th anniversary in 2024. It was founded in 1899 and is owned by its members. The club is firmly rooted in its city and country, Catalonia, and has a global perspective with official offices in three different continents: Barcelona, Hong Kong (responsible for work in APAC) and New York (responsible for work in the Americas).

Barça strives to change the world through sporting excellence that goes beyond the pitch and reaches into different areas such as knowledge and innovation through the Barça Innovation Hub (BIHUB), the Web3, NFT and Barça Vision metaverse initiatives, entertainment and live broadcast content through Barça One, charity through the FC Barcelona Foundation and coaching through La Masia. Thanks to its growth in recent years, Barça has become one of the most popular institutions in the world and one of the most followed on social media.

Thanks to this agreement, FC Barcelona is now partnering with a globally recognised company that upholds the core values of quality and innovation in an area as important to sporting performance as nutrition. FC Barcelona athletes adhere to very strict nutritional guidelines and BioTechUSA Group is committed to supporting these needs. This partnership will also extend to research, education and knowledge transfer, with the two brands working together to create a publicly available case study each year on FC Barcelona's medical services and certain nutritional products. The parties will join forces to organise a series of educational seminars to bring the know-how of the club's methodology to Hungarian club sports professionals.

Statement by Julio Guiu, Vice President Marketing of FC Barcelona:

"Taking care of our athletes' nutrition is an essential part of their training, so partnering with BioTechUSA is vital for us to compete at an elite level with full guarantees. This global agreement means that one of the leading companies in the industry will join our club to develop studies that will allow us to maximize our players' abilities."

Statement by Bálint Lévai, CEO and co-owner of BioTechUSA-Group:

"FC Barcelona is very keen on its global partners. It's no wonder, because every brand would like to be associated with such an emblematic football team. We are truly delighted to exceed the expectations of the club's experts with our innovative products, strict quality standards and excellent service. After our first meetings, we were delighted to realise that FC Barcelona and BioTechUSA Group shared many corporate and professional similarities and both teams could show a real commitment to working together from the outset. We are really excited to stand behind FC Barcelona with our 30 years of experience in the development and manufacturing of professional sports supplements to reach new levels of performance and success together."