It all started with a birthday present. How did Michal Kraml build the giant Kulturistika.com?

The year is 2002, the Internet is in its infancy and Michal Kraml gives himself an unusual birthday present - the registration of the domain Kulturistika.com. His vision? To write about fitness. Reality a few months later? Founding an e-shop, which today belongs to the absolute top.

Michal talks about this fascinating journey as a guest on the STACA podcast. He recalls the days when he stored his first goods in his childhood bedroom and learned the business on the fly. But it's not just reminiscing. In the interview, he also talks openly about the current pressure of competition, which often drives down price at the expense of quality.

Michal explains why he will never go down that road. If you want to get to know the real story and values of the brand you shop with, you shouldn't miss this candid interview.