Arnold Schwarzenegger has become the face of Parkside!

Arnold Schwarzenegger becomes the new face of Parkside. His words "You can do it!" sound like motivation in TV commercials and on social media, where he shares the secret of his success in a brand campaign. With humor and self-irony, he inspires customers to take control of their projects and guides them on the path to achieving their goals.

Christoph Pohl, Purchasing Director at Lidl International, explains:

"Arnold Schwarzenegger perfectly represents our values. Parkside stands for 'do it yourself'. We want our customers to be confident that they can do the job themselves with our products. Arnold is a man of action, authentic and determined, while standing his ground. We are proud that he is now part of our team."

The Parkside brand mainly focuses on thedo-it-yourself(DIY) segment, appealing to those who like to repair, build and care for the garden - anyone who is willing to take matters into their own hands. The Parkside range of tools, garden equipment and accessories is available in Lidl and Kaufland stores.

Arnold Schwarzenegger is no stranger when it comes to working with tools. He has also previously worked as a bricklayer and enjoys creating and repairing things himself. This collaboration is thus ideal for both parties, as Arnold points out:

"That's exactly my approach. You have to trust yourself, and that's why I'm a park ranger."